Picture the scene, it's 2010, you're a young web developer working in a satellite office of a fast paced digital agency. The work is interesting, but normally quite stressful as there are tight deadlines and high expectations on delivering good work. There is a lot going on so you tend to finish one website and jump onto the next. The company you work for has a history of firing people and making people redundant, especially in the satellite office you work at. Low morale, a culture of blame, and absolutely zero investment in people means that there is very little enthusiasm for the work from anyone. The economy is still recovering from the collapse of the banking system from a couple of years before. You have a young family at home and so you'll put up with a lot of poor working conditions to ensure a pay cheque every month.